Business strategy

The optimal business strategy for digital transformation

The changes associated with Industry 4.0 are so profound and far-reaching that it would simply be wrong to focus on individual aspects only and to attempt to transform them in isolation. Instead, it is vital to think about the big picture: to understand a company as a holistic, complex organization and to support it on the path to digitization. The focus here is not only on technological solutions, but also the impact on the value creation system, which always means taking into account the impact on people and the organization.

Integrated strategic approaches

The first step toward a digitization strategy varies from case to case, as companies may approach the issue from different directions. For many decision makers, new technologies (e.g. HRC, AGVs, big data) provide a stimulus for entrepreneurial change, while others think about their work organization or ways to streamline processes and make them more efficient. Obviously, it is also natural for company managers to reflect on their own business model in general terms during times of upheaval. Regardless of how people start exploring the topic of digital transformation, they inevitably end up by examining the company from a holistic perspective. As with any evolutionary step of a value creation system, it is important to adapt processes, work structures, and organizational conditions. Of course, it is also crucial to convince people if technological solutions are to be made effective.

IT – an entrepreneurial force within the company

For a successful digital transformation, people may have to change their understanding of IT departments. These teams are moving away from being pure technical service providers in companies and becoming a driving force. To a greater extent, they are making it possible to accommodate new business models and to optimize business processes. Only if a very different importance is attached to IT departments than is often the case today will harmony be achieved between individual aspects of Industry 4.0: communication and networking, data management, new production technologies, organization and people, human–machine interfaces, and company-specific goals.

Ingenics sees and understands connections

An optimal strategy road map for digital transformation includes technological projects as well as organizational and strategic measures. Digitization does not stop at the doors of individual departments, and neither can it be held back by certain processes, employee qualifications, or established methods of cooperation. Only by joining every perspective can it be guaranteed that benefits truly yield a quantifiable return. Our approach to integral business development allows digital technology to fulfill its potential, going far beyond the selective integration of technological drivers in production.

We make sure that measures can be implemented quickly, with no loss of productivity and with minimal resistance in the company. Although Industry 4.0 may appear to be a challenge, it actually offers a variety of opportunities for companies to grow and be successful in the long term. The best time to seize these opportunities was yesterday – and the next best time is today.

Oliver Schmidt

Oliver Schmidt


Partner, Director Business Unit
Phone : +49 731 93680 237

Robert Heusgen

Robert Heusgen


Associate Partner, Director of Material Flow USA
Phone : +1 864 350 9313

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